We A/B tested our homepage CTA. Here's what happened.

Last 48 hours

What's working right now

Conversion rate is the share of clicked visitors who completed a signup. We refresh this card from the live event stream — it's what matters most for trainers evaluating FitOps.

Last 7 days

Total visitors, clicks, and click-through rate

Impressions are recorded the first time a visitor lands on the homepage; their assigned variant sticks in a 30-day cookie so each visitor counts once per side. Click-through rate (CTR) is clicks divided by impressions.

Impressions are unique visitors (cookie-stamped for 30 days). Clicks reflect every CTA click in the window. The snapshot above layers click → signup conversion on top of these volumes.

Are we sure?

Statistical significance

The number below is a Z-score — a measure of how different the two variants really are. Anything at or above ±1.96 is statistically significant at 95% confidence.

We wait for enough traffic before declaring a winner — at least a couple of hundred impressions per variant — so the result is reliable, not a small-sample fluke.

How the test works

A 50/50 split, measured honestly

Every first-time visitor to FitOps is randomly assigned to one of two homepage CTAs. The assignment is stored in a 30-day cookie, so the same visitor consistently sees the same variant on return visits — exactly mirroring the experience real prospects get.

We count impressions (unique visitors seeing the variant), clicks (every CTA tap), and downstream signups attributed back to the original variant session.

To make sure we're not fooling ourselves with small noise: we report a Z-score and a confidence badge on every card so visitors can judge whether the result is real or just a fluke of small traffic.